fbpx

Michael McCormick:

Michael McCormick has famously turned himself into one of the top digital marketing experts for the insurance industry.

Michael McCormick has famously turned himself into one of the top digital marketing experts for the insurance industry.

He began his career in the mortgage business. After a few successful years, he ended up starting his own insurance office under State Farm.

He grew his company steadily but realized he was spending a lot of money on marketing that wasn’t working. He had tried different software, email-list providers, and so on. But none of it gave him the return he wanted.

He decided that his best move would be to learn how to do marketing himself. So he joined some facebook marketing groups and asked around for the best person to learn from.

Each time he was pointed to Ben and The Mastermind. So Michael decided to join The Mastermind, and his professional life quickly took off.

He added tens of thousands of dollars to his yearly revenue in just eight weeks. But the true turning point came when he started a company called Insurance Soup.

The company began as a Facebook group for insurance agents, where they could learn how to market themselves online. Without realizing it, Michael applied the 4 pillars of marketing that he learned from The Mastermind to the group.

As a result, the popularity of the group exploded. So much so, that Michael left his insurance agency to exclusively work on Insurance Soup.

Within 2.5 years he has grown an audience of 27,000 insurance agents, created 5 brands within Insurance Soup, and generated $1.2M from his Facebook group.

Moreover, he recently signed a deal with a major player in the insurance space that is set to bring in millions of dollars over the next few years.

Within the Mastermind itself, he’s considered the number one authority on building and monetizing social communities and organic traffic.

To Michael, the main value of The Mastermind is the network and community of people.

Because of the caliber of The Mastermind members, everyone shares very high level advice and lessons. That’s why Michael has been in The Mastermind for over four years and has chosen to give back by becoming a mentor.

Meet Our Other Mentors

Close Menu