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How We Added $2+ Million In Sales To A Business Coaching Company

How We Added $2+ Million In Sales To A Business Coaching Company

In this case study, I’m going to show you how we generated $2+ million in business coaching sales.

Now, the primary strategy we used in this campaign was actually created about 50 years before Facebook existed.

It was created by a man named David Ogilvy.

If you’ve been in marketing for a while, you will be familiar with his name.

David Ogilvy was one of the most innovative thinkers in early marketing.

He came up with some of the most game-changing ideas and successful advertising campaigns in marketing history.

Here is one of Ogilvy’s fantastic ideas that generated massive fame, authority and wealth.

Ogilvy created a newspaper article called “How to create advertising that sells.”

Here it is below:

       The Article David Ogilvy Ran In The Newspaper To Generate New Business For His Advertising Agency

Now, even though it looked exactly like an article…

And contained real valuable information like an article (in it, Ogilvy gave away 36 secrets he had learned throughout his successful career in advertising)…

It was a ‘trojan horse’.

It wasn’t designed just to provide valuable information (even though that’s what it contained)…

It was designed to SELL Ogilvy as an advertising expert BY providing valuable information.

You see, at the end of the article, Ogilvy inserted a soft offer.

He invited people to give him a call, asking them to consult with him on how he could
help them in the process of creating advertising that sells.

He knew that people who had read through the article would be very ‘warm prospects’ who saw him as an authority on advertising.

It was a simple strategy, but very effective – generating his agency lots of new business.

We decided to replicate Ogilvy’s strategy for our Facebook campaign.

We created a similar kind of article but did it online and through Facebook.

Now, even though it looked exactly like an article…

And contained real valuable information like an article (in it, Ogilvy gave away 36 secrets he had learned throughout his successful career in advertising)…

It was a ‘trojan horse’.

It wasn’t designed just to provide valuable information (even though that’s what it contained)…

It was designed to SELL Ogilvy as an advertising expert BY providing valuable information.

You see, at the end of the article, Ogilvy inserted a soft offer.

He invited people to give him a call to consult with him on how he could help them create successful advertisements.

He knew people who had read the article would be very ‘warm prospects’ who saw him as an authority on advertising.

It was a simple strategy, but very effective – generating his agency lots of new business.

We decided to replicate Ogilvy’s strategy for our Facebook campaign

We created a similar kind of article but did it online and through Facebook.

We decided that with this article, we would aim to target subjects who were already million-dollar business owners but were wanting to get to $10 million or more.

We enlisted the help of Siimon Reynolds, one of the planet’s most preeminent business experts, to infuse the article with authority.

                        The Article We Used To Promote Business Coaching Service

The article discussed the 7 reasons why someone’s business wasn’t turning over $10 million and focused on some common mistakes that even the most experienced and well-intentioned business owners made.

The article was not just a thinly-veiled advertisement.

It contained a lot of valuable content (which counter-intuitively made it a great advertisement).

At the end of it, we offered people the opportunity to consult on their strategy with one of the company’s team members.

Did it work?

We were able to generate more than $2 million in business coaching sales from the campaign.

A Peek Into The Facebook Campaign

Below is a snapshot of our Facebook campaign.

            We used an array of interest-based targeting to reach our ideal prospects.

You will notice here that we did not target specific industries or fields but, instead, the specific interests of our target prospect.

  • Publications they read
  • Who they followed
  • People they respected
  • Their hobbies
  • What they liked to do on weekends

We did this because we knew that not all business owners would be interested in the offer of business coaching.

But that the likely targets were people who were ‘growth-minded’ and actively searching for information to grow their business and grow themselves as a business owner.

For example, in the snapshot you can see we targeted:

  • People like Robert Kiyosaki, Brian Tracy and Tony Robbins
  • Publications like Fortune and Entrepreneur magazines
  • Interest in software like Salesforce

If you are marketing a Business-to-Business (B2B) product or service too, you can try this out too.

Want to dive deeper and discover how to create these kinds of results for YOUR business?

If you got a lot out of this case study and would like to dive even deeper into my systematic process for generating big profits from Facebook Advertising, check out the high-level Mastermind program.

Inside, I lay out my proven marketing blueprints which have already generated over $1.45 Billion in sales for me and my clients.

PLUS I’ll introduce you to MY mentors – the world’s top business and marketing experts – all bought together to support and grow your business.

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